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By: 40deuce

Nice post Erik. I completely agree that there does need to be strategy behind every companies social media efforts. Companies need to understand their customers and what direction they can both go in...

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By: Social Media Roundup: August 26, 2010 « Thorne Communications

[...] Social Media Planning and Strategy – An Oxymoron? [...]

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By: Mitch Glasser

It looks like Guy Kawasaki is in the minority (and a small one at that!). http://bit.ly/cWVQZm

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